A Story of Beauty, Botanicals & Purpose Since 2008

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​Faerie Organic was founded in 2008 by herbalist and natural beauty formulator Erin Mincks.

Long before “clean beauty” became a trend, Erin was handcrafting cosmetics with a simple philosophy: what we place on our skin should be chosen with intention and care.
 

After losing both parents to cancer, Erin began researching ingredients commonly used in conventional personal care products and became passionate about creating more mindful alternatives for herself, her family, and her makeup artistry clients. What began as small-batch creations made in her kitchen soon grew through word of mouth into a loyal community seeking thoughtfully crafted products made with nature-inspired ingredients.
 

Rooted in herbal traditions and holistic living, Faerie Organic blends botanical ingredients, plant oils, mineral pigments, and time-honored formulation practices to create cosmetics designed for those seeking a gentler approach to beauty.
 

Today, Erin’s personal journey with extreme ingredient sensitivities and mast cell activation syndrome (MCAS) continues to shape the brand’s philosophy. Each product is created with an emphasis on simplicity, ingredient awareness, and skin-conscious formulation for individuals who prefer more intentional beauty rituals.
 

Since 2008, Faerie Organic has remained independently owned and guided by the belief that beauty can feel both luxurious and mindful.